Social campaigns
One campaign, every channel. Not a post here and there.
About Social campaigns
Full social marketing campaigns planned from a goal, not a posting schedule: the message, the visuals, the video, the captions and the follow-through, built from your brand and run as one piece. Offline marketing can ride along on any campaign: print, trade show tables, pop-up displays, and a brainstorming session for the ideas that live off the screen.
Every project is quoted in writing after a free 20-minute call. No surprise invoices.
Start a projectWhat a campaign is
One run, start to finish.
Posts here and there are noise. A campaign is a set of posts that agree with each other, point at the same thing, and end on purpose.
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One goal.
Kickoff call
A launch, a season, an event, a promotion. The campaign gets one job, and every post is measured against it.
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One plan.
Week 1
The message, the channels and a calendar for the whole run, on paper before anything is made.
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One voice.
Production
Graphics, reels, short-form video and captions, built from your brand. You approve before it goes out.
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One finish.
The run
Posted on schedule, adjusted as it goes, and closed with the numbers so the next one starts smarter.
add-on, any campaign
It can leave the screen.
Some of your customers are at the trade show, the market, the pop-up, the counter. Offline marketing consulting and design can be added to any social campaign so the table at the event matches the feed that sent people there.
- Print pieces that carry the campaign
- Trade show table and booth design
- Pop-up and event displays
- Offline marketing brainstorming session
Common questions
Questions about social campaigns
Is this monthly posting?
No. A campaign has a goal, a start and a finish: a launch, a season, an event, a promotion, a new location. The posts are the output, not the plan. Businesses that want a steady presence run campaigns back to back, but each one is still built as one piece with a reason behind it.
What does a social campaign include?
The strategy and the one goal it serves, a content calendar for the whole run, the graphics, reels and short-form video, captions written in your voice, your approval before anything goes out, and a look at the numbers when it ends so the next campaign starts smarter.
Can you help with marketing off the screen?
Yes. Offline marketing can be added to any campaign: print pieces, trade show table and booth design, pop-up displays, and a brainstorming session for the ideas that happen in person. Same brand, same campaign, so the table at the event matches the feed that sent people there.
Will my social match my website?
Yes. Same brand, same colors, same voice, just shorter form. Social, print and web are handled by the same person, so the feed, the flyer and the site never look like three different companies.
The other crafts
- Custom websites Mobile-first, custom-designed, never a template.
- SEO & local listings Show up when somebody nearby searches for what you do.
- Print & offline If you can hold it, hand it out or set it up, it lives here.
- Email newsletters The one channel you own outright.
- Photography & post Local, I come to you. Remote, send the raw shots.
Let’s talk about your project.
Free 20-minute call, free quote. No pitch, no pressure.